Eddie Hoskins - Hoskins Realty, Inc | 508-317-6045 | ed@hoskinsrealty.com


Posted by Eddie Hoskins on 4/29/2019

If you've recently put your home on the market -- or are considering doing so in the near future -- home staging is a priority which will soon take front and center!

Since "presentation is everything" when trying to catch the interest of prospective buyers, it's crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you're looking at your home and property through a completely different lens than the rest of the world. The longer you've lived in your home, the more your objectivity is compromised.

Here are a few reasons why it's really difficult to "see the forest for the trees" when it comes to home staging:

First of all, there's the emotional aspect of owning a home and seeing your life unfold there over a period of years. That's especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you've added personal touches to your home to reflect your own tastes, personality, and lifestyle, you're viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or "return on investment." While you don't want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven't updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, "off the wall", or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you're lucky enough to have it be a "sellers' market" at the time you're putting your house up for sale, it's generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.





Posted by Eddie Hoskins on 12/3/2018

There is a science to selling your home at the best price and within the shortest period of time, but it's not always an exact science!

Although you can't control market conditions, seasonal fluctuations, or the condition of your neighbors' property, you are still in the driver's seat when it comes to pricing, curb appeal, and the interior condition of your home.

Assuming there's no legal snags or major "red flags" about the condition or appearance or your home, the selling price you set may make the difference between a fast sale and house that lingers on the market for months on end. Many house hunters and (all) real estate agents are quite savvy about property values and real estate prices. If the selling price of your home is based on emotional factors or the amount of money you need to get back in order to purchase your next house, then there's a good chance you'll be pricing yourself out of the market. That's where your real estate agent comes in. They will help you set a realistic asking price that will favorably position it to similar properties in your neighborhood and community.

While everyone wants to get the maximum return on their real estate investment, there's usually a limited amount of "wiggle room" between the appraised value of your home and the amount of money a potential buyer would be willing to pay for it. Since it may be difficult for you, as a homeowner, to be objective when determining a realistic price for your home, it's often beneficial to have a comparative market analysis done by a real estate agent or professional appraiser.

Another reason for consulting with professionals involves the need to be objective about home improvements. Some home sellers have a difficult time accepting the fact that their asking price can't always reflect the full cost of recent home improvements. Home additions, updates, and recent remodeling work can have a positive impact on your home's asking price, but it's usually not a dollar-for-dollar return on investment.

If you're preparing to put your house on the market in the near future, it pays to do a little online research, have your property professionally appraised, and/or work with a real estate agent who will do a comparative analysis of your home's value. Other things you can do to increase the likelihood of getting your home sold quickly include a thorough top-to-bottom cleaning, applying a fresh coat of paint where needed, and "staging" your home to appeal to the widest variety of potential buyers. While that might include making some major changes to your home's décor, its landscaping, or even furniture arrangement, the rewards of a speedy sale often justify the effort and short-term inconvenience of getting your home ready for the close scrutiny of house hunters, home inspectors, and buyers' agents!





Posted by Eddie Hoskins on 8/7/2017

If you're getting ready to put your home on the market, every little detail can make a huge difference in its marketability. Not only is it vitally important to make a great first impression on prospective buyers, but you also want those good feelings to linger after they walk out the door. Although homeowners generally don't need to concern themselves with the marketing aspects of selling their property, there is one sales principle which is well worth keeping in mind: More often than not, people make buying decisions based on their emotions and subconscious feelings, rather than on concrete facts and rational thought. It's only after they've made their emotion-based buying decision that they attempt to justify it with facts and logic. So "gut feelings," intuition, and emotions can play a central role in how and why people choose to buy one home over another. Easy Home Staging Tips That's why it can be beneficial to have the fragrance of freshly brewed coffee, cookies, cinnamon buns, or homemade bread wafting through the air when prospective home buyers visit. It can help put your visitors in a positive state of mind, and cause them to associate your home with those enticing aromas and good feelings. Unfortunately, the opposite effect can also come into play during a house showing. For example, offensive odors in the air could raise questions about the cleanliness or desirability of your house. If pet smells, stale tobacco smoke, or dirty laundry odors are among the recollections that linger in the minds (and noses) of would-be buyers, you can be sure they'll be less likely to make an offer. Fortunately, there are plenty of ways to counteract unpleasant odors and keep your home smelling fresh and inviting for real estate showings. Two other key things to consider when preparing your home for potential buyers are lighting and clutter. When one or more rooms look cluttered, it creates two negative impressions in the minds of prospects:

  1. It makes the living space look small and confining, which detracts from the perceived value of your home.
  2. It also creates an impression of chaos and disorganization. Whether that's a description of your family's lifestyle or not, you definitely don't want to convey that to prospective buyers.
Lighting Sets The Tone Lighting can be a tricky thing to get just right, because there's a thin line between soft lighting and gloomy lighting. Also, if the lights are too low, people might be wondering what flaws you're trying to hide. Harsh lighting can also have a negative effect on how people perceive your home, so if you notice visitors squinting or shading their eyes when they enter a room, it may be time to install a dimmer switch! Get an Expert Opinion In most cases, home sellers need input from a real estate agent, Realtor, or experienced home staging consultant to be able to show their home to its full potential. A professional can help you focus on specific areas in need of improvement, and can often provide cost-effective suggestions for making it more appealing to buyers. If you've been living there for a number of years, it's almost impossible to be objective about what needs to be changed, repainted, rearranged, or replaced. A seasoned real estate professional can look at things from the perspective of a potential buyer, and make recommendations that could help improve your curb appeal, present your home in its best light, and sell it faster and for the best possible price.





Posted by Eddie Hoskins on 10/3/2016

Candles can make a home look inviting, cozy and warm. They can also give a glow to many people’s skin tones. Candles come in many sizes, shapes and scents. Burning of candles during a showing can make the home feel warm and inviting making the buyer feel relaxed and calm. Try to pick out colors like maroon (cinnamon) orange (pumpkin) these scents are soothing and relaxing scents and will help make the potential sellers feel like home. The placing of the candles is very important. The best places to put them are in the bathroom, bedroom, kitchen table, window sills, and fireplace mantel. If you have a fireplace, lighting a fire is a sure way to give that room a warm and welcoming feeling. Everybody loves a fireplace and your buyers will too. Bake something delicious smelling. The Real Estate experts swear by the just baked smell when showing a home. It makes your potential buyers feel right at home. Things like Apple pie; chocolate chip cookies or fresh baked bread all will create that warm and inviting feeling. Family photos in the home make your home feel like a house full of love. Potential buyers who see photos of a family having fun, and enjoying life in their home will create a sense of a home that has a lot of memories and love. Bottom line, creating a warm and inviting atmosphere can help you sell your home.





Posted by Eddie Hoskins on 4/18/2016

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Don’t forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that don’t get shown don’t get sold. Try to accommodate as many appointments to view your home as possible. In today’s market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Today’s educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.







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